Make people get your product
Education-first content: threads, explainer videos, infographics and articles that turn "wait, what does this do?" into "oh, I need this".
Proof: 8 posts, 1.5M+ views at GoMining.
My story, the short version
I didn't start in marketing. I started in sales.
For three years at Hewlett Packard Enterprise in Barcelona, I sold servers, cloud and AI projects to 35+ United Nations agencies. $18M quota. Very serious people, very long procurement cycles.
That job taught me the one lesson I still use every single day:
Nobody buys what they don't understand.
In 2021 I fell down the crypto rabbit hole. On the side of my HPE job, I was helping run the Inverse Finance Discord. Then I became an ambassador and built X accounts from zero: @KujiraKaze for Kujira, then @MasterRWA to explain tokenization to normal people.
Today I'm Head of Content Marketing at GoMining, a community of 4.9M+ users, and every week I host X Spaces for 50K listeners.
Different audience. Same lesson.
Yann
What I believe (and what you'll get if we work together)
01
Hype gets clicks. Clarity gets customers.
Hype fades the day the chart goes red. Understanding stays.
02
If users can't explain it to a friend, the marketing isn't done.
That's my test for every post, thread and video.
03
Show the machines.
Data centers, technicians, real numbers. Proof beats promises every time.
04
Data over opinions. Including mine.
I test, I measure, I kill what doesn't work. Fast.